Excerpts from THE WORLD OF SOUND, a chapter I (Jeff Winner) contributed to the SOUND/UNBOUND anthology, compiled by Paul D. Miller, aka DJ Spooky:
In August of 1970, Motown Records founder Berry Gordy read an article in Variety magazine about Raymond Scott and his Electronium. Along with The Beatles and The Beach Boys, Motown virtually controlled the 1960s pop charts with stars like Stevie Wonder, Marvin Gaye, and Diana Ross & The Supremes. And with THE JACKSON 5 as his latest smash supergroup, Gordy was at the height of his influence. ...
Hoby Cook was a technician at Motown’s MoWest facility who tested Scott’s Electronium extensively. “I wanted some reactions, so as an experiment, I’d open the door and turn the volume up — loud.” Cook’s technique worked. Motown personnel heard the curious sounds and wandered in. “Cal Harris did a lot of recording with it, and MICHAEL JACKSON was fascinated,” Cook recalled. “He was just this kid sitting there, staring at the flashing lights. He said he wanted THE JACKSON 5 to use the Electronium somehow.”
Automatic, Systematic
ReplyDeleteFull of color, self-contained
Tuned and gentle to your vibes
Captivating, Stimulating
Filled with space-age design
Young Michael inspired the Chia fashion movement.
ReplyDeleteLet's hear it used on some Motown song....!
ReplyDelete